How important is it for accounting firms to have a website?
Websites have replaced the phone book directories, address logs, brochures, and other conventional means of marketing. The users of today’s world are not interested in how much effort you put in the pamphlets or other old school means of marketing. Instead they are hung up on their phones, asking Google where you are located or the number to your office which naturally takes them to your website.
The moment they are directed to your website, the things can either go up or downhill from there onwards. But what if your accounting firm does not even have a website?
This could be a major put off for the majority of the people for a plethora of reasons. Websites provide business a unique brand identity and that holds true for every type of business. It gives the businesses a chance to create a first impression of their dreams.
In this article we are going to reiterate the importance of having a website for accounting firms. Regardless of how meaningless it might look to you for your accounting firm to have a website, you need to put one up for your customers are here’s why:
Your customers AND potential customers deserve to be facilitated
One thing that even you would agree on is that the audience that might include your loyal customers or even the potential ones needs to be facilitated. Even as a customer, you realize how whenever you search for something on Google and the search results show the icon of the website right beside the top result how relieved do you feel; you don’t have to open random reviews or blogs to check out what you want since the website pretty much covers everything.
This is how you want your audience to feel when they look you up. They ought to be directed to your website. A website explains everything they need to know about the services your accounting firm provides. A balanced and detail oriented website is all they need to hook them up to you.
Even if your services are pretty straightforward, the website can give them your office locator and ways to contact you. Both the things are highly significant. Many people give up on certain accounting firms because they fail to either contact or locate them.
Your customer network needs to expand as obviously you cannot expect to thrive and rely on the pool of customers you currently have. A website is just going to facilitate the interested audience to reach out to you.
You can reach out to more people through it
A website is that magic tool that can make the skeptical audience to be interested in you. It’s 2021 and we all are familiar with the importance of digital analytics, SEO, and Ad campaigns. Digital marketing is making bucks through it as well as helping other companies do the same.
Your accounting firm can do so much better with a website. Unlike old school ways of marketing through paper that can only target a limited pool, online marketing through a website is free from such limitations. Everyone can view and open your website regardless of their region. This naturally increases the outreach of your firm.
Even if the goal is to target a specific group or region of people, a website can accomplish it in a much better way. There are a plethora of tools and techniques (many of which we talked about in our SEO for accountants article) that can help you with that.
It takes you to a wider market and people who even might not be interested in changing their accounting firm can be engaged through effective marketing strategies. Remember it is never too late to change the viewers’ minds. The more active and engaging your firm looks, the higher the chances of expanding its pool of customers
A website can represent your firm better at cheaper rates
Gone are the days when accounting firms used to send their representatives to various companies for selling their pitch as a primary means of marketing themselves. Many still do it but only after a certain company has shown interest in them. Otherwise it is a waste of time for both the companies and time is money.
A website is the easiest yet cheapest way to represent your accounting firm. You can represent your best self in front of the people and be much more consistent through it. You can get a website designed, its content written and it is only a one-time investment. You get to hire professionals who know what will resonate with the audience.
You can even change the content; update your terms and services whenever you want without having to spend an additional buck unlike other means of marketing. This saves you a lot of money as well as time that goes into the funnel of marketing.
A website helps you be consistent with your services. Your website can act as a portfolio for other companies. You get a chance to let your viewers know about your service standards and values through it. Companies or the clients will look up your website and you can create the first impression as you like through your website. And we know how important that first impression is.
You can even ask an SEO specialist to improve the SEO for your website to increase your visibility. Search Engine Optimization (SEO) lets you optimize content on your website as per the audience and search engine’s requirement. It improves the user experience which can eventually improve your website’s ranking.
A good website ranking can then lead to more traffic on your website that can generate more leads. And that’s a major win for online marketing. Website for accounting firms can validate their services for the people who are hearing about them for the first time; another bonus!
You can create ad campaigns through website
One of the highly effective and common techniques businesses all around the globe are using to target an audience is ad campaigns. There are different types of ad campaigns available that can help your accounting firm catch more eyeballs and grow eventually.
Hybrid marketing and RLSA connect your social media page with the website. Whoever visits your website once can be targeted through Facebook. Campaigns of this kind have proven to generate numerous leads.
You can even control what kind of viewers you want to target. This gives you the ultimate power to expand your market however you want to. Your ads can be specified on region, keyword, age, gender, race, profession, and whatnot. Changing the ad strategies will enable you to unlock the most appropriate way to market your accounting firm.
Website for accounting firms can achieve all the benefits of ads and marketing campaigns. Without a website, you do not get as many options in the same area.
You appear more trustworthy
Accounting firms are handling some of the most crucial things for businesses. A client will put a lot of thought into picking the accounting firm that is right for them. In order to make a cut in this competitive market, your firm needs to appear trustworthy.
A website does just that. Accounting firms that have a website will be easily contacted to and get to display their clients and services without having the client demand for them. This is very important for the client. You appear more professional hence trustworthy.
Since every business has a website these days, the ones that do not look odd. Having a website validates your business. Deep down the clients are thinking if for instance something does go wrong, will they be able to do anything about it or hold the company accountable for it? The website is their security. It helps them judge the company better.
If you invest in a website and use various techniques that can help make your business appear professional and real, it can make it more credible in front of the viewers. You can even add a blog section to your website and use it to share your thoughts on various accounting techniques and trends. This will enable you to display your knowledge in the respective field for your clients or even the potential ones
Having a website for your accounting firm is going to give it a head-start it truly deserves. Websites help businesses build an online reputation through which they can increase their overall engagement. It strengthens a business’ online presence and people tend to choose accounting firms that they have either heard about or seen before. All this can only be done through a website.
Whether you like it or not, the consumers have evolved in every sense of the word. Businesses that really want to grow are adapting to the changing behavior of their consumers. If you want to catch up with them, you need to invest in a good website for your accounting firm before even your loyal clients lose interest in you.