SEO basics to improve your website’s ranking

SEO Basics

Keywords: SEO tips, common SEO practice, alt text

Search Engine Optimization has been the buzzword in digital marketing from quite some time now. Even if you do not have any idea how it works, you must have heard the word from someone or read it somewhere.

As everything is seeping into the digital space, the market is getting even more competitive with local brands and businesses having to compete with the international chains. Be it websites or social media pages, every type of content needs to be optimized in order for it to make a cut in the market.

Every business these days, be it a restaurant, clothing brand, or a book bank has a website or social media page. When the users search something that they want on search engines like Google it is not a matter of luck that a few of them appear as top results; it is Search Engine Optimization that decides their rank for them.

If you are still struggling with the ranking of your website and need solid SEO tips to improve your website’s ranking then you have come to just the right place. Sit back while we share our tried and tested SEO tips to help you avert the crisis.

Here are our best ones:

Content is king

Web content writers and search engine specialists are equally tired of hearing the ‘content is king’ phrase but we just can’t emphasize this enough. One of the most common mistakes that websites do is not care about their content as much. They are so absorbed in the other technicalities that they hardly polish what is literally the most straightforward and easiest thing to do; create/write compelling content.

Well, writing compelling content is also an art but is still easily achievable. You do not want to sound redundant to the readers. If you have a blog where you publish articles then make sure that readers do not lose interest in your piece. If you search ‘SEO tips’ in Google, you will find innumerable articles and I bet you’d open multiple and skim until you find the one that sits well with you.

By sitting with the reader, I mean that the article is fairly easy to read while conveying the right message with a bit of uniqueness at the same time.  Try to write in active tense and keep shorter paragraphs (notice how I am dedicating each paragraph to make a different point).

Introduce heading tags to facilitate the users even more. Remember search engines prioritize sites that facilitate the users the most. Add images to articles for keeping users engaged as long texts can seem like a bit of a stretch without the visuals.

Optimize visual content

The visual content is a vital part of your website. Just like the text, it also needs to be optimized. Visual content optimization entails adding alt text, using the appropriate size of the images/videos, and its resolution.

For those of you who do not know alt text is what would appear to users with poor connectivity. Since visuals usually do not load when the connectivity is poor, the alt text substitutes for it in this case. Alt text describes the image. It should not be long and must be a couple of words describing the picture. If you do not add alt text, the users will not know what the mage was for.

As for the resolution, we all know how image quality affects the visual appeal of a website. If your website does not have high quality images or other visuals, it might not grab a lot of users’ attention. Remember, the users look at the pictures/visuals before they could get a chance to read the text. So, make sure your images are not grainy.

Different parts of the pages on a website have different preferred image/visual content size. Always stick to these standards for optimal experience.

Improve the loading time

Improve the loading time

The time a website takes to load is its loading time, quite literally. As a user, how much do you hate it when a web page takes longer than usual to load, right? Most cases, you leave if the page fails to load within a few seconds.

That’s something you would want your website visitors to never experience. According to Google’s guidelines a good website should not take more than 2 seconds to load. More than 80% (yes, time is money) of the people leave websites that take longer than 4 seconds to load.

A website’s speed is one of the ranking factors in Google. The site speed is linked to user experience. A faster loading time enhances the user experience while the slower one does the opposite.

In order to maintain the speed of your website you need to audit it every now and then. Make sure no dead links harbor on your website. The image sizes must also not be too large as larger images tend to slow the websites down.

Score backlinks

Backlinks are to SEO as salt is to savory; without them the entire thing seems meaningless. The backlinks expand your scope of visitors and help you get more recognition.

For those of you who still are not familiar with the term, a backlink is when another website or online platform mentions you in their text (giving you a hyperlink basically) that leads the users who click on it to your page. It is one of the most common SEO practices to improve a website’s ranking.

Backlinks for your website sort of validate your presence. With millions of people posting more or less the same content, there has got to be a way search engines can distinguish the popular ones. The more backlinks a website has, the higher is its authenticity.

And without a doubt, websites with more backlinks have higher authority in Google. Generally the search engines prefer you get backlinks from websites with good reputation (authority in terms of SEO) as many companies tend to dodge the search engines by creating websites especially to get backlinks for their other website. This is a black hat technique and if Google finds out that any website is involved in any such practice, the website is instantly banned.

Remove dead and malicious links

A website’s ranking is also contingent upon how safe it is for the users. Most of the time, the search engines can identify links that contain malicious content. The websites that harbor such links are also identified as soon as any user that visits them clicks on one such link.

Such websites would suffer in terms of their search engine rankings. In order to avoid that, make sure your website is free from such links. Audit your website every now and then for such links. It will also help you keep a track of which strategy is working for your website and which isn’t.

Dead links are links that are no longer available. Whenever someone clicks on one, they are shown the infamous ERROR 404. Such links are also looked down upon by Google. So, get rid of them as well while you are at it.

Use keywords efficiently

If there is one thing most people do know about SEO it is the incorporation of the right keywords. What are those ‘right’ keywords?

Good keywords are the ones that are relevant to the content and are frequently used by the users to search for the particular product. Intuitively, you would pick words that are used to search the particular product or content the most (such keywords are commonly referred to as high volume keywords).

But that might not be the wisest thing to do. When you use these high search volume keywords, you are competing with a lot of websites some of which might be even better in ranking than you. Of course, you lose to the high authority websites on such keywords.

Your keywords should be a mix of high volume and moderately low search volume keywords. A balance of every type could help you cover more ground.

A common SEO practice largely misused  is keyword density. The right keyword density is very important for the content. If you overuse a keyword, it is going to work negatively for you. Make sure you do not exceed the preferred keyword density.

Final word

Final word

Search Engine Optimization is a product of a lot of efforts and research. You can’t just follow the aforementioned strategies and expect to see results overnight. It takes time for your website to create an impression on the search engine.

The time varies depending upon the overall competition and niche of the website. Keep following these basics and wait patiently for the SEO stardust to do its trick.

It’s a wrap from us!